Vinyl Wrap Shop Website Design
Overview 
Problem
Previous site did not have good engagement rates across the site. Users were bouncing, and were not spending time browsing through available information. Many were submitting contact forms for general information, but were not ready to purchase.
Before & After
Old Above-the-fold
New Above-the-fold
New homepage speaks directly to intrinsic needs of users as soon as they land on the site. Also providing social credibility from Yelp reviews and a clear CTA.
Engagement Solutions
Roughly 40% of our clients were commercial businesses, so we developed interactive elements to show potential benefits of commercial vehicle wraps.
The previous contact form (left) led to back and forth from the customer when submitting an inquiry. The new form collected additional information to ensure a baseline was established for the project, reducing confusion and time spent post-submission.
Outcomes
60%
Increase in engagement time
45%
Increase in conversion rates
212%
Increase in organic traffic